The cyclical nature of the beauty industry means we are never too far away from a texture or finish making a grand, triumphant return. While matte textures have enjoyed a long and rigorous reign, there is an undeniable, iridescent shift occurring. The high-maintenance, deeply contoured look is stepping aside to make way for something far more luminous, multidimensional and, frankly, exciting. Metallic makeup has emerged from the niche confines of avant-garde editorials and ev

For many makeup enthusiasts, the top lashes are the easy part. We coat, curl and extend them with muscle memory. However, the moment we move the wand towards the lower lash line, things often take a turn for the worse. Between the risk of poking an eye, smudging fresh concealer, or accidentally making ourselves look tired, the lower lashes are the final touch of any makeup routine. If you have ever wondered why your mascara looks heavy or why it seems to migrate down your fac

In 2026 the beauty lover is no longer just a customer; they are sitting ducks in a high-stakes, twenty-four-hour digital siege. For those of us hovering at the coalface of the beauty industry as consumers , the experience has shifted from the tactile pleasure of browsing a department store counter to an exhausting marathon of scrolling, swiping and dodging ‘limited time’ offers. We are bombarded with a relentless stream of new product releases, hyper-personalised email market

In the fast-moving sphere of beauty, the distance between a cult must-have and a mystery box filler can be measured in months. But, for the better part of three years, lip oils were the undisputed royalty of not just the vanity table but handbags too. They were the emblem of the clean girl aesthetic — a high-shine, low-effort luxury that promised the nourishment of a treatment with the editorial finish of a gloss. But as we move through the first quarter of 2026, the landscap

As loyal Beauty Bay customers pray the brand can ‘hang in there’ as it seeks to avoid collapse, its struggles are being replicated across a creaking sector. For decades, the UK beauty industry has been considered recession-proof — a ‘steady Eddie’ kind of safe haven for homegrown makeup brands. It used to be a place where the 'lipstick effect' ensured that, even when wallets were tight, a £10 mascara remained a non-negotiable luxury. That immunity has vanished. In a brutal ch

Are you someone who wouldn’t normally touch blush with a barge pole? Do you want to give your cheeks a healthy glow but are worried that innovative, new formulas will disappoint by performing in exactly the same way as dated powdered and liquid blushers? Yes, I’m referring to those eye-catching palette and tube options that turn out to be way too pigmented, hard to accurately place on the cheeks and even harder to diffuse. Breathe out, because the Korean-influenced blush balm

So, you’ve set your heart on a brand-exclusive product but bagging it is likely to push your stretched finances over a cliff. You can’t afford it, but there’s something deep inside your soul nagging you to find a way around the depressing imposition of being skint. Enter makeup dupes! There’s something eerily similar for a fraction of the cost and the world and his wife, it appears, is raving about it online. What do you do? When you’re being told ‘It’s exactly the same’ or ‘

With ‘dirty’ looks hinged on the themes of fashion and decay, the return of Burberry and Dylon’s make-do-and-mend pop-up, London Fashion...

If you have always dreamed, like me, of owning a PLouise advent calendar but can’t quite stretch to £250, there are a few cheaper festive...

There’s a new UK cosmetics brand on the block - Trouble Maker. If this is the first time you’ve heard about it, trust me, it won’t be the last. Exclusive to Superdrug, Trouble Maker makeup is a vibrant, fun and budget-friendly brand that delivers all the basics, plus a little bit more, at unbelievably low prices. Nothing costs more than £10 and prices start from just £2. With a 3 for 2 offer heralding its launch at Superdrug, it didn’t take much to reel me in. The already qui

Let’s be honest, shall we? The term 'classy makeup' gets tossed around more often than a hot potato at a rammed fun fair on a Friday night. We see it on Pinterest boards, hear it uttered in hushed tones about that effortlessly chic woman on the TV and secretly wish our own morning routine resulted in something less alarmingly caffeinated and more impeccably poised. But here’s the million-dollar question: does classy makeup even exist, or is it merely a marketing unicorn, shi

Hello, you magnificent creature! Ever peer into the mirror and think, "Is that a human, or have I somehow transmogrified into a toxic...

This is for anyone with a credit card and that nagging feeling you’re not quite up to scratch! Have you ever found yourself wrestling a stranger for the last pot of some elusive goo, utterly convinced that without it your pores will expand to the size of plugholes and your wrinkles will tell the tragic tale of every regrettable life choice? Congratulations! You've just been dunked headfirst into the glorious, cash-guzzling world of Beauty FOMO . That's the fear of missing out

You've landed the job! Congratulations! Now comes the real challenge: how much makeup should you wear to your new job? This isn’t a...

Holy moly, onto… Tubing mascara! Let’s be brutally up-front, the beauty industry has a rather unfortunate habit of inventing things you...

Right, settle down you pasty-faced lot - we’re about to tackle the often truly terrifying, yet utterly compelling, topic of bronzer. And...

Building confidence is a journey that starts with the recognition that we can boost our self-esteem by taking better care of ourselves....

Zero Pores. Sounds like a dream come true, doesn’t it? If, like me, you struggle to achieve a super-smooth surface for foundation, a good...

For many of us, the daily ritual of applying makeup is a confidence booster, a way to enhance natural beauty or express personal style....

Makeup is not just a beauty tool; it is a powerful form of self-expression and empowerment. Many individuals, especially women, use...