It’s mid-April and there’s going to be a heatwave. Or, you have an event in three hours. Perhaps you’ve just caught a glimpse of yourself in the morning light and realised your complexion looks a little... subterranean. The immediate impulse is to reach for a self-tanner. But before you commit to the scent of burnt biscuits and the high-stakes gamble of ‘Will this turn me orange?’, let’s talk about the alternative — a DIY face tan. I’ve recently been experimenting with facial

It is rare to find a beauty release that actually manages to simplify a routine without sacrificing the creative flair we have come to expect from modern artistry brands. When Made By Mitchell announced the Face Case, it promised to be more than just a convenient bundle; it pitched itself as a portable sanctuary for makeup lovers. Having spent some considerable time with this set, I can safely say that Mitchell has managed to bottle magic once again. This review explores why

The cyclical nature of the beauty industry means we are never too far away from a texture or finish making a grand, triumphant return. While matte textures have enjoyed a long and rigorous reign, there is an undeniable, iridescent shift occurring. The high-maintenance, deeply contoured look is stepping aside to make way for something far more luminous, multidimensional and, frankly, exciting. Metallic makeup has emerged from the niche confines of avant-garde editorials and ev

For many makeup enthusiasts, the top lashes are the easy part. We coat, curl and extend them with muscle memory. However, the moment we move the wand towards the lower lash line, things often take a turn for the worse. Between the risk of poking an eye, smudging fresh concealer, or accidentally making ourselves look tired, the lower lashes are the final touch of any makeup routine. If you have ever wondered why your mascara looks heavy or why it seems to migrate down your fac

In the fast-moving sphere of beauty, the distance between a cult must-have and a mystery box filler can be measured in months. But, for the better part of three years, lip oils were the undisputed royalty of not just the vanity table but handbags too. They were the emblem of the clean girl aesthetic — a high-shine, low-effort luxury that promised the nourishment of a treatment with the editorial finish of a gloss. But as we move through the first quarter of 2026, the landscap

As loyal Beauty Bay customers pray the brand can ‘hang in there’ as it seeks to avoid collapse, its struggles are being replicated across a creaking sector. For decades, the UK beauty industry has been considered recession-proof — a ‘steady Eddie’ kind of safe haven for homegrown makeup brands. It used to be a place where the 'lipstick effect' ensured that, even when wallets were tight, a £10 mascara remained a non-negotiable luxury. That immunity has vanished. In a brutal ch

Remember when applying makeup felt like a full-blown hyperrealism art project? It was anything but effortless. Everyday makeup saw a legion of brushes and sponges spread across your dressing table, each with its own specific, often intimidating, purpose. Well, you can breathe a sigh of relief. In 2026, the beauty world is making a surprising U-turn, embracing a trend that’s as liberating as it is effective: finger-friendly makeup . And, yes, it promises to deliver effortless

Summer's on its way and, while high streets might be awash with neon brights and graphic liners, there's a quieter, more grounded beauty trend blossoming in the most sophisticated corners of the fashion world: wilderness and western. This isn't just about being a cowgirl (even though cowboy boots are a ‘thing’ with this aesthetic); it's about channelling the rugged beauty of nature, the raw spirit of the open plains and the understated elegance of a life lived outdoors. Think

Are you someone who wouldn’t normally touch blush with a barge pole? Do you want to give your cheeks a healthy glow but are worried that innovative, new formulas will disappoint by performing in exactly the same way as dated powdered and liquid blushers? Yes, I’m referring to those eye-catching palette and tube options that turn out to be way too pigmented, hard to accurately place on the cheeks and even harder to diffuse. Breathe out, because the Korean-influenced blush balm

So, you’ve set your heart on a brand-exclusive product but bagging it is likely to push your stretched finances over a cliff. You can’t afford it, but there’s something deep inside your soul nagging you to find a way around the depressing imposition of being skint. Enter makeup dupes! There’s something eerily similar for a fraction of the cost and the world and his wife, it appears, is raving about it online. What do you do? When you’re being told ‘It’s exactly the same’ or ‘

Let’s forget product releases and trends for a moment, because there's one fundamental skill that remains the bedrock of any truly...

With ‘dirty’ looks hinged on the themes of fashion and decay, the return of Burberry and Dylon’s make-do-and-mend pop-up, London Fashion...

If you have always dreamed, like me, of owning a PLouise advent calendar but can’t quite stretch to £250, there are a few cheaper festive...

There’s a new UK cosmetics brand on the block - Trouble Maker. If this is the first time you’ve heard about it, trust me, it won’t be the last. Exclusive to Superdrug, Trouble Maker makeup is a vibrant, fun and budget-friendly brand that delivers all the basics, plus a little bit more, at unbelievably low prices. Nothing costs more than £10 and prices start from just £2. With a 3 for 2 offer heralding its launch at Superdrug, it didn’t take much to reel me in. The already qui

It’s not every day you get offered a stonking £60-plus worth of makeup for a mere tenner. But, if you’re quick, that’s exactly what you...

Let’s be honest, shall we? The term 'classy makeup' gets tossed around more often than a hot potato at a rammed fun fair on a Friday night. We see it on Pinterest boards, hear it uttered in hushed tones about that effortlessly chic woman on the TV and secretly wish our own morning routine resulted in something less alarmingly caffeinated and more impeccably poised. But here’s the million-dollar question: does classy makeup even exist, or is it merely a marketing unicorn, shi

Hello, you magnificent creature! Ever peer into the mirror and think, "Is that a human, or have I somehow transmogrified into a toxic...

You've landed the job! Congratulations! Now comes the real challenge: how much makeup should you wear to your new job? This isn’t a...

Holy moly, onto… Tubing mascara! Let’s be brutally up-front, the beauty industry has a rather unfortunate habit of inventing things you...

Sleeping in makeup is the ultimate walk of shame for your face. You know the drill: the best intentions, the long day, the sudden,...