

How to navigate the need vs. want shift at the coalface of UK beauty
In 2026 the beauty lover is no longer just a customer; they are sitting ducks in a high-stakes, twenty-four-hour digital siege. For those of us hovering at the coalface of the beauty industry as consumers , the experience has shifted from the tactile pleasure of browsing a department store counter to an exhausting marathon of scrolling, swiping and dodging ‘limited time’ offers. We are bombarded with a relentless stream of new product releases, hyper-personalised email market
Belinda Bennett
Mar 126 min read


When beauty brands weaponise your fear of missing out
This is for anyone with a credit card and that nagging feeling you’re not quite up to scratch! Have you ever found yourself wrestling a stranger for the last pot of some elusive goo, utterly convinced that without it your pores will expand to the size of plugholes and your wrinkles will tell the tragic tale of every regrettable life choice? Congratulations! You've just been dunked headfirst into the glorious, cash-guzzling world of Beauty FOMO . That's the fear of missing out
Belinda Bennett
Jun 23, 20255 min read

