As loyal Beauty Bay customers pray the brand can ‘hang in there’ as it seeks to avoid collapse, its struggles are being replicated across a creaking sector. For decades, the UK beauty industry has been considered recession-proof — a ‘steady Eddie’ kind of safe haven for homegrown makeup brands. It used to be a place where the 'lipstick effect' ensured that, even when wallets were tight, a £10 mascara remained a non-negotiable luxury. That immunity has vanished. In a brutal ch

Let’s forget product releases and trends for a moment, because there's one fundamental skill that remains the bedrock of any truly...

There’s a new UK cosmetics brand on the block - Trouble Maker. If this is the first time you’ve heard about it, trust me, it won’t be the last. Exclusive to Superdrug, Trouble Maker makeup is a vibrant, fun and budget-friendly brand that delivers all the basics, plus a little bit more, at unbelievably low prices. Nothing costs more than £10 and prices start from just £2. With a 3 for 2 offer heralding its launch at Superdrug, it didn’t take much to reel me in. The already qui

It’s not every day you get offered a stonking £60-plus worth of makeup for a mere tenner. But, if you’re quick, that’s exactly what you...

Self-confidence is a sucker for ‘playing it safe’ when it comes to eye makeup. The graphic liner trend, that was actually only ever truly in vogue on the catwalk, instantly fell victim to our inner doubts. Just scroll the likes of Vinted and you’ll see where all those carefully curated, coloured liner palettes ended up. Now that bold eye makeup is truly having a moment, what are you going to do? Embrace the creative adventure or blank it? I don’t regard my eyes as windows to

There aren’t many all-in-one makeup palettes that tick every wish list box and some. The Sweet Escape palette by PLouise is a rare...

Let’s cut to the chase: I haven’t been excited about a Revolution launch for a very long time. We’re talking about almost a year. Enter…...

If you want to experiment with makeup but don’t know where to start, this guide is for you! Navigating the world of cosmetics can be a...

The beauty industry has been undergoing a seismic shift in recent years, with indie makeup brands emerging as powerful disruptors. Once...

It seems weird to use the phrase ‘makeup subscription box’ in the same sentence as the words cancel culture, but here we are… Cancel...

If you have seen influencers bemoaning the relevance of eyeshadow in today’s makeup market, you may be asking yourself if this staple of...

Shrewd collectors invest in eternal objects like art dolls, antique furniture and Pokémon cards. ‘Forever’ treasures that will likely increase in value as they hang on walls, gather dust on shelves or exist hidden from the world behind a lock and key until the next time they go under an auctioneer’s hammer. Not me. I am among the rarest of collectors, hoarding what are, in essence, perishable goods - eyeshadow palettes. With a lifespan that can be numbered in just a few shor

The weather may be a bit hit and miss, but holiday vibes are dominating makeup looks. In this GRWM feature, I want to share the makeup...

With its winter wedding theme and ultra-cool light-up cover, here’s a collab palette that pushes the boundaries between ice cold blue,...

It’s been one of those weeks. The weather couldn’t decide what to do, work was tough and then… I got home yesterday, after a long week,...

The all-new PLouise mystery box has set TikTok on fire. Just about everyone with even the slightest interest in makeup wants to get their...

Eyeshadow sets the stage for the best creative makeup looks. But, with such a wide spectrum of shade choices, it can be hard to decide...

Sultry, smokey eye looks have been dominating catwalks for the past two years. Makeup lovers have been craving a palette that replicates...

Grey eyeshadow, often dismissed as boring, is a versatile staple of the smoky eye look. Widely anticipated to trend last year, it is only...

Let's hear it for the I Heart Revolution Chocolate eyeshadow palette range – a delectable array of palettes and shades that are as...