In 2026 the beauty lover is no longer just a customer; they are sitting ducks in a high-stakes, twenty-four-hour digital siege. For those of us hovering at the coalface of the beauty industry as consumers , the experience has shifted from the tactile pleasure of browsing a department store counter to an exhausting marathon of scrolling, swiping and dodging ‘limited time’ offers. We are bombarded with a relentless stream of new product releases, hyper-personalised email market

Eyeliner is the ultimate defining boost for the face. It goes beyond framing the eyes, making not just a statement but putting a stamp on your personal style. Once bitten by the eyeliner bug, it’s virtually impossible to go back - even when you reach the age when beauty experts recommend you switch to a softer alternative. I’ve lost count of the number of times I’ve been preached to by influencers about how eyeliner can dreadfully age a wearer. And? I’ve never been put off -

Why do I feel like I’m being pepper sprayed by new makeup launches? Every time I recover (financially) from one ‘hit’, I’m instantly...

Let’s talk brows… Specifically, a 3-in-1 brow pencil I recently received in a subscription box. If you are anything like me, brow shaping...

I’m a fan of facial oil, and I’m not alone. It’s one of those products more and more women with mature skin are gravitating towards. A...

Sales of the I Heart Revolution Tropical Caramel Bath and Body Gift Set went viral during the brand’s recent Fiver Friday sale. So much...

Let’s cut to the chase: I haven’t been excited about a Revolution launch for a very long time. We’re talking about almost a year. Enter…...

Every now and then beauty trends take an unexpected turn - and two-tone lips can be pigeonholed as one of the more off-beat. Another...

If you have seen influencers bemoaning the relevance of eyeshadow in today’s makeup market, you may be asking yourself if this staple of...

While the tide has turned against full coverage foundation in favour of lightweight tinted moisturisers, there is still a healthy market...

With the burgeoning power of buy now, pay later apps and the rise and rise of brand loyalty cards that can be used online or in-store,...

Regular readers will already know that I am a huge fan of cleansing balms. As well as ensuring make-up removal is effortless, a good balm...

The weather may be a bit hit and miss, but holiday vibes are dominating makeup looks. In this GRWM feature, I want to share the makeup...

Bronzer is a makeup staple, adding warmth and dimension to the face for a sun-kissed look. But within the bronzer world, cream formulas...

After a 'shock to the system' arctic blast, autumn beauty launches have arrived bang on cue. A welcome reminder that a new season ushers...

If you have tried every 'miracle' eye cream out there and been disappointed with the results, you need to read this! For a very low...