As loyal Beauty Bay customers pray the brand can ‘hang in there’ as it seeks to avoid collapse, its struggles are being replicated across a creaking sector. For decades, the UK beauty industry has been considered recession-proof — a ‘steady Eddie’ kind of safe haven for homegrown makeup brands. It used to be a place where the 'lipstick effect' ensured that, even when wallets were tight, a £10 mascara remained a non-negotiable luxury. That immunity has vanished. In a brutal ch

Pores are funny old things. We’ve all got them - and most of us hate them in the same way that we loathe chin hair. The visible ones on...

If you have ever hoarded anything - from pop memorabilia to bat shit (some people are weird) - you will know letting go of something that...

Let’s talk brows… Specifically, a 3-in-1 brow pencil I recently received in a subscription box. If you are anything like me, brow shaping...

The lip pencil, once a staple of '90s beauty routines, is undergoing a big renaissance. Surprised? If you think it’s the cosmetic most...

If dark circles and fine lines are the bane of your life, it’s good to know there is something you can do to instantly turn back the...

Every now and then beauty trends take an unexpected turn - and two-tone lips can be pigeonholed as one of the more off-beat. Another...

Getting what you want for less has become a national preoccupation since the cost of living crisis hit. Shaving a few pounds off an...

Feel like you are on a never-ending quest to find the perfect powder bronzer? It can be a long and winding journey of epic proportions...

With the burgeoning power of buy now, pay later apps and the rise and rise of brand loyalty cards that can be used online or in-store,...

Shrewd collectors invest in eternal objects like art dolls, antique furniture and Pokémon cards. ‘Forever’ treasures that will likely increase in value as they hang on walls, gather dust on shelves or exist hidden from the world behind a lock and key until the next time they go under an auctioneer’s hammer. Not me. I am among the rarest of collectors, hoarding what are, in essence, perishable goods - eyeshadow palettes. With a lifespan that can be numbered in just a few shor

The weather may be a bit hit and miss, but holiday vibes are dominating makeup looks. In this GRWM feature, I want to share the makeup...

As cream face frosting marches up the popularity charts, a quiet revolution is blurring the lines between traditional blush and a softer...

Perfectly toned bodies, topped up with fake tan and barely draped in more than a few inches of cloth, cut a dash on bleached sand. Just...

Bronzer is a makeup staple, adding warmth and dimension to the face for a sun-kissed look. But within the bronzer world, cream formulas...

Using single base makeup products, on the exact part of the face where they are needed without having to layer, has always appealed to me. I don’t like the feel of foundation on my fingers in the morning. In fact, the sensation of it - and how it seeps into every indent and pore - makes me cringe. At the same time, I’m not a particular fan of the beauty blender. So a complexion palette, with creams that can be applied with a brush and then blended, has been on my wish list fo

Hyperpigmentation is a hot topic, thanks to media personality Louise Redknapp. She has told us all in a TV advert that her face ‘looked...

I'm new to Beauty Bay, having been led there by a burning desire to buy Jeffree Star's new Gothic Beach trunk palette. Being an eyeshadow addict takes me all over the web and, frankly, I'm amazed I didn't end up on the platform sooner. As well as having what I was looking for, Beauty Bay tempted me with one of its own offerings - the shiny, new duo chrome Metamorphic palette. It's a limited edition product, by the way. For anyone who has never tried a vegan Beauty Bay eyesha