There was a time when running an independent beauty blog followed a relatively straightforward, satisfying course. You bought or received a product, put it through its paces over a fortnight or two, photographed the packaging on a clean windowsill and wrote a thorough, 800-word review. If your insight was genuine and your post was properly formatted, readers found you. Search engines delivered steady, organic traffic and readers occasionally left thoughtful comments at the bo

The biggest make-up launch of 2023 is taking place this Friday (September 29) - but, thanks to bitching beauty vloggers, it could be a...