There was a time when running an independent beauty blog followed a relatively straightforward, satisfying course. You bought or received a product, put it through its paces over a fortnight or two, photographed the packaging on a clean windowsill and wrote a thorough, 800-word review. If your insight was genuine and your post was properly formatted, readers found you. Search engines delivered steady, organic traffic and readers occasionally left thoughtful comments at the bo

Beauty influencers remain digital trendsetters, even though the writing is on the wall for their demise. They may have mastered the art...

With the burgeoning power of buy now, pay later apps and the rise and rise of brand loyalty cards that can be used online or in-store,...