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How to achieve the perfect wilderness makeup look in 2026Summer's on its way and, while high streets might be awash with neon brights and graphic liners, there's a quieter, more grounded beauty trend blossoming in the most sophisticated corners of the fashion world: wilderness and western. This isn't just about being a cowgirl (even though cowboy boots are a ‘thing’ with this aesthetic); it's about channelling the rugged beauty of nature, the raw spirit of the open plains and the understated elegance of a life lived outdoors. Think sun-kissed skin, ea
