Are you someone who wouldn’t normally touch blush with a barge pole? Do you want to give your cheeks a healthy glow but are worried that innovative, new formulas will disappoint by performing in exactly the same way as dated powdered and liquid blushers? Yes, I’m referring to those eye-catching palette and tube options that turn out to be way too pigmented, hard to accurately place on the cheeks and even harder to diffuse. Breathe out, because the Korean-influenced blush balm

If you have always dreamed, like me, of owning a PLouise advent calendar but can’t quite stretch to £250, there are a few cheaper festive...

The alarm bells are ringing; your face has declared a state of emergency. You’ve had a week (or a month) that’s been, to put it mildly, a...

Well-formulated brightening creams often deliver at least some benefits. Very few, however, deliver instant results as well as ‘over...

PLouise knows makeup. But does the brand know skincare? That was the big question when it first launched a skincare line. After the...

Why do I feel like I’m being pepper sprayed by new makeup launches? Every time I recover (financially) from one ‘hit’, I’m instantly...

As well as performing on multiple fronts as a moisturiser, the smell… Think of cherry cola and imagine better. It’s great! 

With a stop-start live pre-launch ‘launch’, confusing bundles and, frankly, outrageous prices for single products, the PLouise Secure The...

If you look closely enough, you’ll spot remnants of Christmas wrapping paper here and there in my house. Colourful shreds of ripped Santa...

At a time when cosmetics lovers are running the annual gauntlet of extortionately priced beauty advent calendars, there’s always a bit of...

There aren’t many all-in-one makeup palettes that tick every wish list box and some. The Sweet Escape palette by PLouise is a rare...

If you have ever hoarded anything - from pop memorabilia to bat shit (some people are weird) - you will know letting go of something that...

If you like your moisturiser to smell amazing, leave your face with a demi-glow and give you a spa-like experience every time you use it,...

Let’s talk brows… Specifically, a 3-in-1 brow pencil I recently received in a subscription box. If you are anything like me, brow shaping...

The lip pencil, once a staple of '90s beauty routines, is undergoing a big renaissance. Surprised? If you think it’s the cosmetic most...

Fans of the PLouise makeup brand can grab themselves a monthly haul that includes exclusive products through a one-off purchase or subscription plan. Dispatched at the start of each month, the brand’s Budget Box guarantees purchasers ‘newness’. Who does the Budget Box appeal to? This subscription box is ideal for PLouise devotees who want to be among the first to try new launches. Exceptional boxes this year have included an Easter egg-shaped tin filled with goodies and the R

New beauty launches can be expensive territory for the makeup addict. As each season approaches, ever more tempting products wriggle...

Have you got a child hellbent on collecting makeup or wanting to experiment with skincare? Are their constant requests for products...

If dark circles and fine lines are the bane of your life, it’s good to know there is something you can do to instantly turn back the...

There was a true buzz surrounding the latest PLouise TikTok Live Festival. The run-up saw invitations go out for fans of the brand to...